HYGIACTIVIA
Protective hand care. Engineered for modern life.
A differentiated
formulation platform
HYGIACTIVIA has been developed as a premium cosmetic hand-care platform built around proprietary formulation know-how, skin-conditioning performance and an extended protective proposition. Rather than competing as a conventional hand sanitiser, the House is positioned at the intersection of personal care, hygiene and premium product design.
Its architecture combines formulation science, sensorial performance and a distinctive portable format intended for frequent use across consumer, travel, hospitality and professional environments.
Proprietary formulation · Premium personal care · Extended protection · Multi-channel commercialisation
HYGIACTIVIA combines a premium portable format with extended residual-performance technology, creating a product architecture designed around portability, repeat use and multi-channel commercialisation.
Purpose-designed premium portable format
6 hours
Target residual hand-protection performance
3 Channels
Consumer · Hospitality · Travel
A repeat-use personal-care platform with multiple routes to commercialisation.
Independent
science behind the formulation.
HYGIACTIVIA combines premium cosmetic hand care with independently evaluated virucidal performance. The formulation has been tested with reference to EN 14476 against human coronavirus OC43 and Influenza A H1N1, complementing a consumer proposition centred on an alcohol-free formulation, skin-conditioning care and a protective veil designed to support the skin for up to six hours.
60 SECONDS
Independent virucidal test contact time
CORONAVIRUS OC43
Virucidal activity demonstrated under the tested conditions
>4 LOG
Reduction demonstrated against Influenza A H1N1 at tested concentrations
EN 14476-referenced testing · Independent laboratory evaluation · Protective skin veil up to 6 hours · Alcohol-free formulation
Independent testing provides a scientific validation layer beneath HYGIACTIVIA’s premium personal-care positioning.
MASS-MARKET SANITISERS
Functional hygiene, high-volume distribution and largely commoditised product architecture.
PRESTIGE HAND CARE
Premium formulation, sensorial experience and established beauty-channel positioning.
LUXURY / DESIGN-LED BRANDS
Strong desirability, fragrance credentials and premium packaging, but protection is typically secondary to the consumer proposition.
HYGIACTIVIA
Proprietary hand-care formulation, alcohol-free positioning, up-to-six-hour protective skin veil, independent virucidal testing and premium product architecture.
The opportunity is not to compete as another sanitiser, but to establish protective hand care as a premium personal-care category.
HYGIACTIVIA’s route to market is intended to focus on selective premium distribution rather than mass-volume placement. The objective is to build the brand through a controlled retail footprint aligned with prestige beauty, luxury travel and elevated personal-care environments, supporting pricing integrity, consumer positioning and long-term brand value.
Selective distribution allows the House to prioritise retail partners that complement HYGIACTIVIA’s formulation story, aesthetic standards and premium customer base, while protecting exclusivity and avoiding the dilution typically associated with broad commodity-led hygiene channels.
Selective Distribution
Prestige Retail Alignment
Brand-Equity Protection
Retial targets
Designed for disciplined growth across premium retail, hospitality, travel and direct-to-consumer channels.
Illustrative premium retail channels aligned with HYGIACTIVIA’s intended market positioning.
Logos are shown solely to identify representative retail locations and do not imply endorsement, partnership or current commercial relationship.